One of the pivotal highlights of my career was leading the Kylie Jenner and Sam Edelman campaign from its initial planning stages through to its successful execution. I meticulously orchestrated every detail throughout both the pre-production and post-production phases, ensuring a comprehensive approach.

The campaign achieved remarkable success, generating 8.5MM views across social media platforms—an extraordinary 2500-fold increase in engagement compared to previous efforts.

Kylie Jenner herself responded enthusiastically to the campaign, expressing her admiration for the way each pair fit flawlessly and imbued her with confidence and beauty. She further remarked on her honor to serve as an ambassador for the Sam Edelman brand, particularly during their 20th anniversary, which celebrates exceptional craftsmanship and a dedication to empowering individuals through footwear.

This experience exemplifies my capability to craft and deliver highly impactful marketing strategies that not only resonate strongly with audiences but also receive enthusiastic endorsement from key influencers and brand ambassadors.