MANDARIN ORIENTAL RESIDENCES

Beverly Hills, California

The Mandarin Oriental Residences, Beverly Hills represents a pinnacle of luxury living, where every aspect of home is meticulously designed to elevate the experience of effortless enjoyment. Combining the privacy of a personal residence with the unparalleled services synonymous with Mandarin Oriental, residents enjoy the epitome of refined living.

During my tenure, I spearheaded a campaign featuring Carolyn Murphy, overseeing a strategic marketing initiative that resulted in the sale of 25% of the units within just a few months of its launch. I cultivated a close partnership with the Director of Sales and Head of Marketing at SHVO and Mandarin Oriental in Beverly Hills, providing strategic insights and marketing recommendations during multiple visits to the property.

My role included the creation of compelling films, newsletters, digital brochures, and leasing decks that effectively showcased the property's luxury and appeal. Furthermore, I coordinated property visits for brokers to experience firsthand, enhancing visibility and appeal in the competitive Beverly Hills real estate market. These efforts exemplify my dedication to crafting exceptional marketing strategies that drive sales and elevate the prestige of the Mandarin Oriental Residences Beverly Hills.

Saks x mandarin oriental collab

I spearheaded the collaboration between Mandarin Oriental and Saks Fifth Avenue, overseeing the curation of an exclusive collection tailored specifically for Mandarin Oriental residents. My focus was on meticulously selecting luxury home goods and accessories to be featured both digitally and physically.

Beyond the curation process, I devised a strategic promotional plan aimed at boosting sales at Mandarin Oriental, which included offering complimentary items to buyers. Taking charge of the partnership between Shvo and Mandarin Oriental, I ensured its smooth operation by organizing regular meetings, managing the production of 130 bespoke boxes and welcome cards, and coordinating the creation of the digital collection. This proactive approach guaranteed a seamless and successful collaboration that met our objectives effectively.

COFFEE TABLE BOOK
DANIEL BOULUD
SOCIAL
PRINT ADVERTISING
DIGITAL ADVERTISING