The Mandarin Oriental Residences, Fifth Avenue epitomizes luxury living above New York City's most iconic street, just steps away from Central Park. This exclusive residential offering combines the privacy of personal living with the exceptional services associated with Mandarin Oriental. Residents indulge in world-class amenities including Daniel Boulud's private restaurant, a world-class spa, and rooftop pool sat above the Manhattan skyline.

In my role, I have been instrumental in orchestrating two significant campaigns in 2023 and 2024 aimed at enhancing Mandarin Oriental's prominence in the competitive market of new condo developments. Leading comprehensive marketing meetings, I collaborated closely with cross-functional teams to develop detailed timelines and strategic agendas that aligned with the project's overarching goals.

From conceptualization to execution, I oversaw the production of diverse digital media assets, including engaging films that showcased the luxurious lifestyle and unique amenities offered at Mandarin Oriental Residences, Fifth Avenue. Additionally, I orchestrated targeted paid social media campaigns to effectively reach prospective buyers and investors.

Beyond digital efforts, I managed the creation of impactful physical media such as prominent out-of-home billboards, elegant coffee table books, and sophisticated signage that highlighted the architectural grandeur and exclusive nature of the residences. This integrated approach ensured a cohesive and compelling narrative across all marketing channels, reinforcing Mandarin Oriental's reputation for unparalleled luxury and sophistication in the New York City real estate market.