333 South Wabash stands as a distinguished architectural icon in the Chicago skyline, characterized by its striking modernist design originally crafted by Graham, Anderson, Probst and White. Acquired by SHVO in 2020, this landmark is a testament to Chicago's rich architectural heritage and vibrant urban landscape. Its iconic red exterior has become emblematic of the city's bold character and cultural dynamism, setting it apart amidst the surrounding skyscrapers.

In my role as project and marketing manager for 333 South Wabash, I initiated a campaign celebrating the color red as a defining symbol of Chicago. Launched in conjunction with the building's 50th anniversary, this initiative aimed to highlight the city's spirit and cultural significance. I oversaw the entire process from concept development to execution, directing the creation of the visual brand identity, including typography and design elements. Additionally, I coordinated the production of diverse creative assets such as digital media campaigns, email communications, and an engaging lobby exhibition. This integrated approach strategically positioned 333 South Wabash, emphasizing its historical importance, contemporary appeal, and enhanced amenities, reinforcing its prominence in Chicago's competitive commercial landscape.