The Transamerica Pyramid stands as an iconic landmark in San Francisco. Designed by renowned architect Norman Foster, the pyramid's sleek, futuristic design revolutionized architectural concepts in the late 20th century. Its triangular shape and soaring height have made it a focal point of the city's identity, reflecting innovation and forward-thinking. In the age of artificial intelligence (AI), the Transamerica Pyramid's significance becomes a metaphor for the intersection of technology and urban life.

As the Project & Marketing Manager tasked with creating a 2024 campaign for the Transamerica Pyramid, I oversaw a substantial $850,000 budget to rejuvenate its image and cultural significance. Collaborating closely with the producer, I coordinated weekly meetings to oversee casting, styling, storyboards, shot lists, and the production of collateral crucial to the campaign's success.

I also managed the creation of digital media assets, including conceptualizing a distinctive AI logo for the Transamerica Pyramid. This comprehensive approach aimed to reestablish the pyramid's cultural resonance and celebrate its enduring legacy in the city, positioning it as an iconic symbol reimagined for San Francisco's contemporary landscape.